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Farming and the Future | Because farming is important, but it's changing because of money, the internet and science

Farms, Flexibility and Loyalty

I think that it’s important for farmers to learn to be more flexible. This isn’t just true when it comes to actually planting and harvesting their crops. They also need to learn how to make the necessary changes in other areas. One example of this is selling their produce directly to customers. There’s a growing trend where people want to buy stuff that’s fresh, and it’s hard to get something fresher than farm bought produce.

Farmers should be more aware of this, and take advantage of the trend. Give people a way to buy directly from you. More than that, find ways to make these customers more loyal. So for example, consider having some sort of loyalty card or loyalty system, that rewards repeat customers. It’s not hard nowadays to get some plastic card printing done, so set this up. If you’re able to build a more loyal base of customers, you’re able to reduce your risk somewhat. You can build a more regular demand in your produce, at least.

Because farming is important, but it's changing because of money, the internet and science